Madison, the capital of Wisconsin, has a diverse employment base supported by state government jobs, the University of Wisconsin, and the healthcare IT industry represented by Epic Systems. This background has contributed to a relatively stable housing market compared to other Midwestern cities.

The Near East Side and Atwood areas are popular among young people due to walkable neighborhoods and unique shopping districts. The median price range is between $420,000 and $470,000, and recent trends indicate a gradual upward movement.

The suburban area of Middleton is known for its excellent school district within the Madison metropolitan area, with prices ranging from $500,000 to $570,000. Despite a steady supply of new homes, demand continues to support a stable market close to equilibrium.

In contrast, Fitchburg is a relatively affordable area, with price ranges between $350,000 and $400,000. In recent years, active new developments have led to population growth and a gradual increase in prices.

From an investment perspective, both Fitchburg and the Near East Side are often mentioned. Fitchburg still offers relatively undervalued entry prices combined with new development opportunities, while the Near East Side maintains its appeal as a rental market due to its proximity to the University of Wisconsin and downtown access.

In terms of rental yield, areas near the university and places like Fitchburg, where home prices are lower, tend to show relatively high returns. There are analyses suggesting that total returns in college areas with steady student rental demand can reach the mid-5 percent range, but it is important to consider the variance in vacancy rates between the academic year and vacation periods.

Risk factors include the higher volatility of vacancies in areas heavily dependent on the student population from the University of Wisconsin, and in places like Middleton, where new supply continues, there are concerns about potential oversupply in the medium to long term.

For Korean households, Madison appears to be a city worth considering for families that value both good school districts and a stable employment base. However, since there are significant differences in school districts and commuting conditions between neighborhoods, it seems necessary to first check the school assignment zones for residential purposes.