
While looking through grocery ads this season, two numbers caught my eye. Aldi offers a meal for 10 for under $39, while Sam's Club has a set for around $160 for 16 servings. At first glance, it seems like a fourfold difference, but if you take that at face value, many households might end up losing out.
So today, let's break it down with numbers instead of just assumptions. To put it simply, these two options are not comparable.
First, let's look at Aldi. According to a press release from Aldi's U.S. division on October 14, they claim you can prepare a Thanksgiving meal for 10 for under $39.
The key point is that there are no coupons, memberships, or minimum purchase requirements. This price is valid until November 25.
The meal includes a turkey, stuffing, sweet potatoes, dinner rolls, cranberries, peas, a vegetable tray, pumpkin pie, milk, and whipped cream. Reports indicate that mac and cheese, mashed potatoes with gravy, and green bean casserole ingredients from last year's offering are missing from this year's list.
Dividing $39 by 10 means $3.90 per person. The American Farm Bureau Federation (AFBF) reported last year that the national average for a meal for 10 was $55.18, making Aldi's offering nearly 30% cheaper.
However, there's a catch. The Aldi set is not a ready-made meal; it's a bundle of ingredients.
From thawing the turkey to cooking the sides, all of that is on me. A frozen turkey takes days to thaw in the fridge, so I need to plan ahead for that week.
Aldi also notes that actual prices may vary by store and stock. If ordered through a delivery app, delivery fees and service charges will apply as well.
Now, let's move on to Sam's Club. According to reports from October 16, a set consisting of 11 Member's Mark products is priced around $160 and can serve up to 16 people.
The offerings are definitely different. It includes a hickory smoked turkey and a boneless ham, providing two types of protein.
Additionally, it features Yukon Gold mashed potatoes, turkey gravy, green beans, mac and cheese, garlic butter corn, cranberry salad, dinner rolls, a charcuterie tray, and a 12-inch pumpkin pie. The company claims it can be prepared in about two hours.
Sales began on October 28, both in-store and online. You can buy the whole set or customize it by removing items you don't need.
Dividing $160 by 16 means $10 per person. Compared to Aldi's $3.90, that's more than a 2.5 times difference.
However, there's another factor to consider: membership. Sam's Club raised its annual fee on May 1, with the regular Club membership now at $60 and Plus at $120.
If you're already a member, the fee is a sunk cost and doesn't matter. But if you're signing up just to buy this set, that's a different story.
Adding the membership fee of $60 to the $160 brings the total to $220, which means $13.75 per person when divided among 16. At this point, you might start to feel like you're not getting your money's worth.
So, does that mean Aldi is always the better deal? I don't see it that way.
Aldi's $3.90 per person doesn't account for my labor. Thawing the turkey alone takes half a day, and preparing a few sides and cleaning up can take an entire day.
Moreover, Aldi's set doesn't include ham, gravy, or mac and cheese. To match Sam's Club's level of offerings, I'd end up needing to buy additional items, raising the per-person cost.
On the other hand, Sam's Club's set becomes less efficient with fewer people. If six people eat a meal meant for 16, it costs over $26 per person, and leftover food will take up space in the fridge for days.
So my criteria are simple: number of people, membership status, and cooking time. Just checking these three factors usually leads to a clear answer.
If you're around 10 people and don't mind spending a day in the kitchen, Aldi is the clear winner. There's no need for coupons or membership cards, making it the easiest option.
If you have more than 12 people, are already a Sam's Club member, and don't have the time to cook, then Sam's Club might actually be the more reasonable choice. When you factor in the two hours of prep time, $10 per person is quite a reasonable price.
If you're not a member and have a small group but are drawn to the Sam's Club set, you're essentially paying for convenience. That's not necessarily a bad choice, but it's important to recognize that it's not a cost-effective option.
Personally, I would go for a hybrid approach. I'd buy the turkey and basic sides from Aldi and get the more labor-intensive pie or dessert separately.
Lastly, a tip: even though Aldi's prices are valid until November 25, turkeys tend to sell out quickly, so I recommend buying one by the weekend before that date.
Advertising numbers are always presented in the most appealing way. When you consider per-person costs, membership fees, and my time all at once, the right answer for my household becomes clear much faster than expected.

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