An NFL football team. Since 2016, it has consistently ranked first among the 50 most valuable sports teams in the world according to Forbes, showcasing its immense marketability. It belongs to the NFC East division, with its home base in Dallas and its home stadium being AT&T Stadium. Its nickname is Boys, short for Cowboys. Thanks to the emergence of glamorous star players and high popularity, it has also earned the nickname 'America's Team.'

The metropolitan area of Texas is one of the wealthiest in the nation, and the popularity and purchasing power of the big market Dallas support the team's value. It is evaluated as one of the most popular teams in the NFL, alongside other major franchises like the MLB's New York Yankees and the NBA's Los Angeles Lakers.

Recently, the value of the Dallas Cowboys is estimated to exceed approximately $9 billion (over 12 trillion won).

https://www.dallascowboys.com/

Team Overview

• League: Part of the National Football Conference (NFC) in the American Professional Football League (NFL)
• Founded: 1960
• Location: Arlington, Texas, located between Dallas and Fort Worth
• Home Stadium: AT&T Stadium
  • Famous for its global scale and state-of-the-art facilities, with a massive ceiling screen as a symbol.

History and Achievements

1. Super Bowl Championships:
   • Won a total of 5 Super Bowls (1971, 1977, 1992, 1993, 1995 seasons)
   • In the early to mid-1990s, star players like Troy Aikman, Emmitt Smith, and Michael Irvin led the team to its peak.
2. Nickname 'America's Team':
   • Gained this title due to its national popularity from TV broadcasts in the 1970s, securing a large fan base.
   • Boasts very high brand value and marketing power globally.

Team Culture and Brand Value

• High Popularity and Value:
  • The Dallas Cowboys consistently rank at the top (usually first) in the NFL team value assessments published by Forbes.
  • In terms of revenue from game tickets, stadium sponsorships, and merchandise sales, they are among the leaders in the NFL.
• Cheerleaders (Dallas Cowboys Cheerleaders):
  • They are the most famous cheerleaders in the NFL and have established a separate brand.

Home Stadium and Facilities

• AT&T Stadium (also known as 'Jerry World'):
  • The team owner Jerry Jones played a leading role in its construction, which opened in 2009.
  • It has a massive capacity of over 100,000 (including standing room).
  • Hosts various events, including NFL games, concerts, exhibitions, and college football.

Key Figures

1. Jerry Jones – Owner and General Manager, has actively invested in marketing and performance enhancement since acquiring the team in 1989.
2. Legendary Players
   • Emmitt Smith: Holds the record for the most rushing yards in NFL history.
   • Troy Aikman: A legendary quarterback who led the team to 3 Super Bowl victories.
   • Michael Irvin: A legendary wide receiver known as the 'Playmaker.'

The Dallas Cowboys are a representative NFL team that has earned the reputation of 'America's Team' through a glamorous history, star players, and excellent marketing. They secure high profitability based at AT&T Stadium and have firmly established themselves as one of the teams symbolizing Texas's sports culture.