The Changing Image of Albuquerque Before and After Breaking Bad - Albuquerque - 1

From the perspective of someone who enjoys TV dramas, Albuquerque might be one of those American cities that had its fortune changed by a well-received show.

Honestly, before Breaking Bad aired, if you asked ten Koreans, "Where is Albuquerque?" how many would have answered New Mexico?

The name itself is difficult. No matter how many times you hear it, you might confuse it with Alburquerque.

It gets even more confusing when you mention New Mexico. Some people might have thought, "Isn't that in Mexico?"

However, everything changed completely with the arrival of Breaking Bad in 2008.

The image of a chemistry teacher, Walter White, standing in the desert in just his underwear was shocking.

Since then, the endless roads, low residential areas, shabby motels, and car washes have all become ingrained in our minds as the image of Albuquerque.

Later on, just seeing Walter White's house would make you think, "Ah, that's Albuquerque."

What's even funnier is that even after the show ended, tourists continue to flock to the city.

Tours have even been created to visit locations like Walter White's house, the A1A car wash filming site, and the Twisters restaurant, which appeared as Los Pollos Hermanos.

The house where Walter threw the pizza on the roof has seen so many fans visit that the actual homeowner has had headaches because of the tourists.

People were actually throwing pizzas on the roof, leading to the installation of a fence.


The Changing Image of Albuquerque Before and After Breaking Bad - Albuquerque - 2

Of course, for the residents of Albuquerque, this might not be entirely a welcome change.

Having their neighborhood become world-famous, but unfortunately associated with images of drug manufacturing, cartels, and shootouts.

It might feel similar to foreigners coming to Korea and asking, "Is this the house where the mob boss lived?" and taking pictures.

Albuquerque is not a city without crime issues.

But that doesn't mean it's a place where drugs are made at home and Gus Fring runs an organization behind a chicken restaurant. After all, it's just a drama.

Interestingly, because of these two shows, ordinary places have become tourist attractions.

A restaurant, a car wash, and an ordinary single-family home have become pilgrimage sites for fans worldwide.

Tourist attractions don't always have to be grand like the Statue of Liberty or the Grand Canyon.

Ultimately, the greatest legacy that Breaking Bad and Better Call Saul left in Albuquerque might be this: that a city once found only on maps is now recognized worldwide just by showing a desert landscape.

However, for the residents of Albuquerque, it might feel a bit unfair.

They've become a world-famous city, but it's all thanks to the drug kingpin Walter White.