The florist business in the U.S. is much more diverse than one might think. It's not just about beautifully arranging and selling flowers; it's more accurate to view it as a service industry that manages the entire "flower-required moments" such as weddings, birthdays, anniversaries, and corporate events. In fact, many florists go beyond simply selling bouquets, operating their businesses quite broadly by handling styling, delivery, custom designs, and online sales as well.

Among these, the busiest time is undoubtedly Valentine's Day. During this period, florist industry sales can triple or even increase tenfold compared to usual. When asked what the peak season of the year is, many would answer "Valentine's" without hesitation. Local flower shops that are usually quiet see lines forming at their doors, and delivery trucks are constantly on the move.

In particular, the purchase of roses skyrockets in the U.S. on Valentine's Day. About 30% of all purchases are roses, with red roses being the overwhelming favorite. As demand surges, prices naturally rise, and florist sales increase accordingly. For example, large online flower delivery platforms like 1-800-Flowers are known to earn millions of dollars more during the Valentine's Day season than usual.

During this time, special package sets aimed at Valentine's Day are also very popular, including combinations of chocolates and flowers, wine and flowers, flower boxes, and preserved flower sets, providing consumers with a wide range of options. For florists, this is a great time to create added value, leading them to actively launch new products.

The profession of a florist is not just about handling beautiful flowers. It actually requires a combination of artistic sense, manual skills, arrangement abilities, custom design for clients, event scheduling, delivery services, and online operations, making it a specialized field. Nowadays, with online ordering becoming so common, many florists operate their own shopping malls or collaborate with large delivery services to reach a broader customer base.

Here are the most popular flowers sold in the U.S. on Valentine's Day:

1. Roses
The absolute favorite for Valentine's Day. Red roses, symbolizing love and passion, are the most chosen, and different colors can convey various meanings, allowing for diverse combinations.

2. Tulips
They provide a vibrant and pleasant feeling, symbolizing love and friendship. Bright and lively colors are popular.

3. Lilies
These flowers convey purity, elegance, and a clean image, making them a popular choice when wanting to gift a soft atmosphere.

4. Orchids
Luxurious and long-lasting, they are popular among those wanting to give a "special feeling" to someone.

5. Carnations
Carrying messages of love and gratitude, they are chosen not only for romantic partners but also for family. Their meanings vary by color, making them highly versatile flowers.

Additionally, there are now many flower gifts combined in various forms such as bouquets, flower baskets, flower boxes, and mixed bouquets, expanding the range of choices.

Ultimately, the florist business in the U.S. is not just about "selling flowers"; it is a service industry that designs emotions and moments. Especially during high-demand seasons like Valentine's Day, its value becomes even more apparent, and many florists leverage this important time to significantly boost their annual sales.