Recently, a key topic in Plano real estate discussions is the relocation of AT&T's headquarters. AT&T is moving its global headquarters from Dallas to a 54-acre site at 5400 Legacy Drive in the Plano Legacy Business Park. The investment is estimated at $1.3 billion, with around 6,000 employees expected to relocate, aiming for partial occupancy in the second half of 2028 (according to a Plano city announcement, as of February 2026, Fox Business).

Since the redevelopment is taking place on the former EDS campus site, a significant portion of the entire 2,665-acre Legacy District is expected to be restructured. If we compare areas near Legacy with those slightly farther away, we can see that the former has already reflected some development expectations in its prices, while the latter has yet to show that trend.

According to Zillow, the average home value in Plano is $499,723, which has decreased by 4.4% over the past year, while the 75024 area specifically shows an average of $640,849, down 4.1% (Zillow, as of 2026). Redfin reports that the average home price over the past month is $515,000, down 2.8% from a year ago, and classifies the market as somewhat competitive with a score of 64 out of 100. Coupled with a mortgage rate of around 6.6% (Freddie Mac, as of July 2026), buyers' calculations have become more complex.

When comparing the two areas side by side, an interesting point arises. Despite clear development prospects, price indicators are actually declining. This seems to be due to the time lag in the market, where expectations for future developments, which are not expected to be completed until 2028, are influencing current prices.

From the city's perspective, there is great hope that AT&T's relocation will lead to increased tax revenue and revitalization of the surrounding commercial areas. However, rather than an immediate market reaction to the relocation of a large corporation, it is generally expected that rental demand and sales inquiries will significantly increase as the actual move-in date approaches. Other large corporate campuses are already established near the Legacy District, and this relocation could solidify the area as one of the most concentrated business districts in Texas.

For Korean families prioritizing school districts, Plano has long been a preferred area. However, when comparing neighborhoods slightly farther from Legacy, even if the school district ratings are not significantly different, commuting distances and future development benefits may vary. It is advisable to compare both areas alongside GreatSchools ratings. School district boundaries change frequently, so please verify assigned schools before making an offer. In addition to areas near Legacy, established residential centers like West Plano and Preston Ridge continue to see steady transactions based on stable school district demand. Families prioritizing stability over chasing development opportunities may also want to consider these areas.

Families moving from other states should also consider Texas's unique tax structure. There is no state income tax, but property tax rates are relatively high, and applying for a homestead exemption can lower the taxable assessed value. Specific conditions may vary by county.

Investors looking at development opportunities should weigh the current price declines against the expected rental demand post-completion. However, large development projects often face delays, so it is essential to screen conservatively using metrics like cap rates or the 1% rule, while also factoring in vacancy and interest rate fluctuation risks.

Comparing current price indicators with future development expectations is the way to understand the Plano market. This article is for general informational purposes, and it is advisable to consult a professional before making any contracts.