I saw the news that the Tesla Cybertruck is ultimately going to be discontinued.

Are they really going to stop making a car that has only been out for about three years?

According to news reports, they announced plans to gradually halt Cybertruck production starting in mid-next year.

Instead, they will expand production facilities for the Cybercab, an autonomous taxi.

Living in Texas, I can say that pickup trucks are not just vehicles around here.

The Ford F-150, Chevrolet Silverado, and RAM 1500 are everywhere.

They are used on farms, at construction sites, and even when taking kids to school. The love for pickup trucks among Texans is particularly strong in the U.S.

So when the Cybertruck was first unveiled in 2019, I had high expectations.

The base price announced by Musk at the time was $39,900.

An electric pickup truck with a sturdy stainless steel body, powerful electric motors, and low maintenance costs for under $40,000?

I thought this would be a vehicle that Texas farmers and ranchers would appreciate.

With less worry about fuel costs, and if they had solar power on their farms, they could charge it and carry loads too.

However, the Cybertruck that was eventually released was a completely different vehicle.

I have no idea where the promised $39,000 truck went, as the initial selling price soared well over $60,000.

The top-tier model, loaded with options, exceeded $100,000. It left me feeling betrayed.

It transformed from a practical work truck for farmers into a futuristic toy purchased out of curiosity by the wealthy.

The design also sparked a lot of discussion.

 In the U.S., it was even mocked as the ugliest truck.

Of course, there are people who like it. When I see a Cybertruck on the roads in Dallas, it still catches my eye.

But I can't tell if I'm looking because it's cool or because it's so oddly shaped.

The problem is the sales numbers.

Musk once expected annual sales to reach 500,000 units.

However, in 2024, U.S. sales were only 38,965 units, and in 2025, they dropped to 20,237 units.

Sales nearly halved in just one year.

For a vehicle that was expected to sell 500,000 units, selling only 20,000 is hard to explain as just a result of a poor economy.

Even more astonishing is the fact that some of the units sold were bulk purchases made by Musk's SpaceX.

While it's common to see someone driving a 10-year-old F-150 in Texas, no one knows how easily they will be able to repair a Cybertruck in ten years.

I don't think the Cybertruck is a technically failed vehicle. In fact, it showcased many unique technologies that traditional automakers have not attempted.

However, it seems Musk created a truck he wanted to make rather than one that people wanted.

Personally, what I find most disappointing is the price.

What if a proper Cybertruck had been released at the initially promised price of $39,900?

Even if it was called ugly, I think it would have sold much better than it has now.

The electric pickup truck that could have been the dream of Texas farmers is now at risk of disappearing into history, mocked as the ugliest truck in America.

This may mark the end of an era for Elon Musk.

But to me, it looks like the result of failing to deliver the promised $39,000 truck.