The tourism industry in Hawaii is a key driver of the state's economy, accounting for about 20% of the state's gross domestic product (GDP).

Millions of tourists visit Hawaii each year, significantly contributing to employment, local businesses, and tax revenue.

Hawaii welcomes about over 10 million tourists annually, with visitors primarily from the mainland United States, Japan, Canada, Korea, and Australia.

  • Mainland United States: About 70% of Hawaii's visitors come from the mainland United States.
  • Japan: A major international visitor market for Hawaii, Japanese tourists typically spend the most on average.
  • Korea: An increasingly growing market, Korean tourists show particular interest in shopping, leisure, and honeymooning.

The tourism industry in Hawaii greatly contributes to the state's economy, with key data as follows:

  • Total Tourist Spending: Over $17 billion annually.
  • Job Creation: About 21% of Hawaii's labor force is employed in tourism-related jobs.
  • Tax Revenue Contribution: The tax revenue generated by the tourism industry is approximately $2 billion annually, used for various public services such as education, transportation, and welfare.

Each island in the Hawaiian archipelago has its unique charm, offering diverse experiences for tourists.

  • Oʻahu: Home to world-famous tourist attractions such as Honolulu, Waikiki Beach, Pearl Harbor, and Diamond Head.
  • Maui: Popular for Haleakalā National Park, the Road to Hana, and whale watching.
  • Big Island: Known for Hawaii Volcanoes National Park, Mauna Kea Observatory, and resorts in the Kona area.
  • Kauaʻi: Ideal for enjoying nature with its tropical rainforests, Waimea Canyon, and Na Pali Coast.

Hawaii is promoting sustainable tourism policies to balance environmental and economic needs:

  • Tourism Tax Introduction: Discussing a tourism tax of $25 per visitor.
  • Ecotourism: Developing ecotourism products that emphasize nature conservation and education.
  • Preservation of Local Culture: Encouraging tourism activities that respect and preserve Hawaiian native culture and traditions.

Recovery Outlook

  • Showing gradual recovery post-pandemic, expected to reach pre-pandemic levels around 2025.
  • With the recovery of the Asian market (Japan, Korea, etc.), more tourists are expected to visit Hawaii.

Digital Innovation

  • Smart technology and digital marketing are becoming increasingly important to provide better experiences for tourists.

The tourism industry in Hawaii is a key sector supporting the state's economy, playing an important role in promoting Hawaii's appeal worldwide. At the same time, it aims to enhance environmental protection and sustainability, fostering harmony between local residents and tourists.