
San Francisco is a city that cannot be overlooked when discussing the U.S. real estate market.
Along with Manhattan in New York, it is one of the most expensive housing markets in the country, maintaining high home prices for decades.
After the pandemic, as remote work became widespread, some residents moved to the outskirts, and there was a price adjustment for a while, but as of 2026, prices are still well above the national average.
The median sale price for single-family homes in San Francisco is currently around $1.4 million to $1.6 million.
Depending on the exchange rate, this translates to over 2 billion Korean won.
This price range is more than three times the U.S. average. Proximity to Silicon Valley, high income levels, and limited housing supply support these prices.
The condo market is also significant. The median price for regular condos and townhouses is approximately $900,000 to $1.2 million.
While cheaper than single-family homes, this amount is considered high-end in most parts of the U.S. Because San Francisco is a peninsula with limited land, the proportion of condos and multi-family homes is higher than single-family homes, and many professionals who value workplace accessibility often prefer condos.
Regional differences are even more dramatic. In affluent neighborhoods like Pacific Heights, Presidio Heights, and Nob Hill, it is common for single-family home prices to exceed $3 million. Large homes with good views can easily surpass $5 million, and some luxury estates are sold for over $10 million.
In contrast, areas in the southeastern part, like Bayview-Hunters Point and Visitacion Valley, have relatively lower entry barriers.

Of course, these areas are still expensive compared to the national average, but they are relatively affordable within San Francisco.
Even within the same city, price differences can reach millions of dollars, making neighborhood selection very important.
The rental market is also among the highest in the U.S. The average rent for a one-bedroom apartment ranges from $2,800 to $3,500 per month, with popular areas sometimes exceeding $4,000. Two-bedroom apartments typically range from $4,000 to $5,500.
As a result, many professionals live in nearby cities like Oakland, Daly City, and San Mateo instead of downtown San Francisco and commute.
Areas of interest for the Korean community are often in the southern region, which has better connectivity to Silicon Valley than downtown San Francisco. In particular, Daly City, South San Francisco, and Millbrae have relatively good accessibility and a high Asian population, leading to steady demand.
Looking at the market atmosphere in 2026, the impact of high interest rates has led to a decrease in transaction volume compared to past boom periods. The time properties stay on the market has also increased, and in some areas, there are more cases where price negotiations are possible. However, the fundamental issue of supply shortage remains unresolved.
San Francisco is a peninsula surrounded by water, so the land available for development is very limited. Coupled with various development regulations, it is not easy to supply new housing.
Ultimately, the San Francisco real estate market can be summarized as "expensive but with ongoing demand." This is due to the concentration of global tech companies and the steady influx of high-salaried professionals.
Concerns about high home prices have been repeated for decades, yet many people still want to live here and buy homes.
This is a characteristic of the San Francisco real estate market. Recently, there have been reports that the AI boom is adding new excitement to the real estate market, but it is still uncertain how long this stability will last and when transactions will pick up again.


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