The so-called 'Lie-Flat Economy' service reported in the news feels like a new change that breaks away from traditional services.

The name of this service is originally 'Relax Row'.

As the name suggests, it allows three economy seats to be connected to create a bed-like structure. Previously, trying to sleep in economy seats was practically torture. You'd end up with a twisted back, a sore neck, and worrying about the person next to you. On long flights over 10 hours, it was just a battle to endure.

However, by connecting three seats and raising the leg rest to nearly 90 degrees to make it flat, they provide a mattress pad, a blanket, and two pillows. At first glance, you might think, "This is basically a mini bed!"

This option is particularly attractive for families traveling together. Anyone who has flown with kids knows that when a child falls asleep, the parents often have to collapse too.

With this setup, parents can lay their child down and take turns resting. The same goes for couples traveling together. It's not just leaning on each other; it's a real experience of lying down during the flight.

The introduction timeline is also specific. It will be implemented starting in 2027 on certain aircraft. Each plane can have up to 12 of these sections, located between economy and premium economy. In simple terms, it creates one more "middle class" option.

Importantly, this is not a completely new concept. It has already been tried in the form of 'Skycouch', and other airlines have taken similar approaches. However, this marks the first full-scale introduction among North American airlines, which is significant.

The price has not yet been disclosed, but based on Air New Zealand, it ranges from $1,100 to $2,000 one way. Many might think, "Wouldn't it be better to just fly business class?"

Grande business class can cost between $4,000 and $8,000 during peak season. In contrast, 'Lie-Flat Economy' is structured for multiple people to share. For example, if a couple uses it, they can split the cost, and it's even more efficient for families. Ultimately, it's a product that offers "realistic comfort" instead of "perfect luxury".

This reveals the airline's strategy. Previously, the structure was economy → premium → business.

Now, with the introduction of Relax Row, a world is coming where those who want to lie down can do so comfortably.

However, to be honest, it's not cheap, and it seems difficult to eat while lying down. Unless you want to put a child down for a good sleep during the flight, I don't think it will be very popular among adults.