It may sound unfamiliar to say that JP Morgan Chase has over 11,000 employees in a city that is home to Toyota's North American headquarters, but this is the story of Plano. This city, with a population of just under 300,000, has successfully attracted major corporate headquarters, and we will explore whether this trend will continue in the future.

As of 2025, Plano's population is projected to be around 299,000, making it the ninth most populous city in Texas. Compared to the 285,494 residents recorded in the 2020 census, the city has been experiencing a steady annual growth rate of about 0.4% to 0.8%. Rather than explosive population growth, it is more accurate to describe Plano as a city that is growing steadily on a well-established foundation.

Plano is home to the headquarters of three Fortune 1000 companies, with major employers including JP Morgan Chase (over 11,000 employees), Toyota Motor North America, and Bank of America. Recently, AT&T announced that it would establish its new global headquarters here, raising expectations for additional corporate relocations in conjunction with the Texas Research Quarter project.

As of 2024, the employment size is expected to be around 157,000, reflecting a 1.5% increase from 2023. The total number of jobs in the city exceeds 210,000, which is more than the population of Plano itself, indicating a significant number of commuters from nearby areas. The leading industries are professional, scientific, and technical services, retail, and finance and insurance.

In terms of infrastructure, the construction of AT&T's global headquarters and the Texas Research Quarter project are considered the biggest variables. If these projects proceed as planned, additional hiring focused on research and development personnel is expected; however, it should be noted that large development projects typically take time to complete.

Market experts have mixed opinions about Plano, with some viewing it as a mature corporate city that is nearing completion, while others see it as a city with still ample room for expansion. The ongoing news of new corporate relocations tends to lend more weight to the latter perspective, but it is important to recognize that much of the anticipated growth has already been factored into current market prices.

For Korean households, Plano has long been a preferred area due to its excellent school districts and stable demand for employees from large corporations. However, given the already high price levels, a more realistic approach may be to focus on the stable management of long-term assets rather than new purchases, or to compare it with emerging areas nearby.