The first question that comes to mind is, "Beyond the image of being Warren Buffett's city, what is the actual economic structure like?" Omaha has a multifaceted economy that encompasses insurance, finance, and recently, the data center industry, in addition to the symbolic presence of Berkshire Hathaway's headquarters.

The population of the Omaha metropolitan area has been steadily increasing over the past few years. According to data from census.gov, while the overall population growth rate in Nebraska is not significant, the Omaha metropolitan area shows a relatively stable net influx. Low living costs and a stable job base are cited as reasons for this influx.

The industrial base is deeply rooted in insurance and finance, and with the large-scale investments in data centers by Google and Meta (Facebook), the digital infrastructure industry is emerging as a new growth axis. Employment related to defense, centered around Offutt Air Force Base, also plays a stabilizing role in the local economy.

The unemployment rate is reported to be in the low 2% to low 3% range, making it one of the lowest in the nation. The Omaha metropolitan area tends to maintain a similar or even lower level. Income growth rates are modest but show a steady trend.

Infrastructure investments include power grid enhancements due to the expansion of Google and Meta's data centers, as well as redevelopment projects in downtown and along the riverfront. These investments are seen as factors that could lead to further attraction of the digital infrastructure industry in the future.

According to reports from the Milken Institute and U-Haul's growth city report, Omaha is consistently mentioned as a city in the Midwest due to its low unemployment rate and stable industrial base. However, it is important to note that the absolute scale of growth may be limited compared to larger metropolitan areas due to its smaller population size.

The initial concern might be, "Is it okay to enter such a stable city now?" For Korean households, the following points may be helpful:

• Areas near data centers may see increased long-term rental demand due to related job growth.
• Thanks to low unemployment and a stable income base, the risk of rental vacancies is relatively low.
• The initial entry prices in the downtown riverfront redevelopment area are considered reasonable.

Omaha is a city that may not stand out dramatically but consistently plays its part. It can be viewed as a market that has the potential to maintain stable employment and gradual population growth over the next ten years.