Starting in 2025, which affluent areas in Salt Lake City will quietly attract people and money in the western U.S.?

Interestingly, the most fascinating aspect I discovered while researching was how the people in this city earn their money.

Salt Lake City is one of the cities in the U.S. with a strong religious influence.

The Church of Jesus Christ of Latter-day Saints (LDS, commonly known as Mormonism) has significantly impacted the city's formation and growth.

This religious culture has one notable characteristic: it values saving and living family-centered lives over taking on excessive debt, and it emphasizes long-term asset accumulation. There is also relatively low consumption of alcohol and tobacco, and a strong atmosphere of household spending restraint.

Perhaps that's why it's often said in the U.S. that "Utah residents tend to hold onto real estate longer than stocks."

Of course, not everyone fits this mold.

However, there are indeed many cases where individuals who have owned their homes for a long time have seen significant asset growth.

Especially since 2010, with the rapid population growth and influx of businesses in Utah, home prices have recorded some of the highest increases in the nation.

Ultimately, it has been noted that those who held onto their properties for a long time have often gained substantial wealth compared to those who buy and sell for speculation.

Now, let's explore the affluent neighborhoods.

The first area that comes to mind in Salt Lake City is undoubtedly East Bench. As of 2025, the median home transaction price is about $1.4 million.

Converted to our currency, that's nearly 2 billion won.

Luxury listings start from around $1.3 million, with some homes priced close to $7 million.

The reason this neighborhood is expensive is simple.

It offers stunning views of the Wasatch Mountains, a quiet residential area, and excellent access to the city center.

In the U.S., homes with mountain views are often much more expensive than expected.

Especially the Wasatch Mountains, known for their beautiful scenery in all four seasons, are one of the factors driving up home prices.

Another well-known area is St. Mary's.

This has long been referred to as a traditional affluent neighborhood in Salt Lake City.

It's a neighborhood where multi-million dollar single-family homes are commonly traded, and the atmosphere created by spacious lots and mature trees is quite luxurious.

Bonneville Hills cannot be overlooked either.

Since 2010, home prices have risen by over 160%, earning it the reputation of being a "golden neighborhood" for long-term investors.

Those who held onto real estate for a long time have experienced tremendous asset growth.

Arcadia Heights has even more astonishing numbers. The average income of the top 5% of households exceeds $800,000 annually.

This area is known to be home to many doctors, partners at large law firms, successful entrepreneurs, university professors, IT executives, and financial experts.

So, how about the school districts? They are excellent.

East Bench and nearby areas receive high marks for their outstanding public schools, various AP courses, and college admission rates.

As a result, it's not uncommon for affluent parents to intentionally move to this area.

In the U.S., good school districts ultimately drive up home prices, and rising home prices create better school districts in a repeating cycle.

Salt Lake City is no exception.

Interestingly, the affluent neighborhoods in this city do not have the flashy atmosphere of places like Newport Beach or Beverly Hills.

While there are large mansions, the sense of ostentation is relatively low.

There is a stronger feeling of tranquility and stability created by quiet, well-kept streets, manicured gardens, and long-term residents.

Perhaps the religious culture that shaped the city and the family-centered values have influenced this to some extent.

Of course, these days, the influx of IT professionals and high-income specialists from outside is gradually changing the atmosphere.

Ultimately, the affluent neighborhoods of Salt Lake City seem to be home to people who have steady jobs, save consistently, and have built their wealth by holding onto real estate for a long time, rather than a place where people who made quick money gather.

On the surface, it may appear to be a quiet city, but looking deeper, it is a place where many significant asset holders reside in the U.S. Therefore, I believe the affluent neighborhoods of Salt Lake City possess a different charm compared to other major cities.