The Korean population in San Diego has steadily increased over the past 10 years. In 2010, there were about 18,000 Koreans living in San Diego County, but by 2020, that number had risen to 26,700. Specifically, in the city of San Diego alone, the population grew from 2,958 in 2010 to 18,103 in 2020, nearly a sixfold increase.

This rapid growth can be seen not just as a migration phenomenon but as a result of the overall attractiveness and opportunities of the city spreading to the Korean community. There are several reasons why San Diego's population has increased. First, economic factors play a significant role. The city has a well-established industrial base in biotechnology, defense, technology, and tourism, providing many job opportunities.

In fact, Koreans are actively working in various fields such as IT, healthcare, education, retail, and self-employment. The climate and living environment are also important reasons. San Diego is known for its mild weather, clean beaches, and green parks, making it a pleasant place to live year-round. This environment has been particularly appealing to family-oriented immigrants.

Housing costs are relatively reasonable. Although prices have risen significantly in recent years, in the past, affordable rent and housing costs were advantages, and they are still less burdensome compared to Los Angeles or San Francisco. Moreover, considering the city's infrastructure and quality of life, many believe the cost-performance ratio is not bad.

Transportation accessibility is also a strength. Being close to the Mexican border facilitates international exchanges, and to the north, it connects with Los Angeles, allowing for natural economic and cultural flows. The development of educational institutions cannot be overlooked either. Prestigious universities like UC San Diego (UCSD) and San Diego State University (SDSU) are driving regional development, and many students and researchers are moving to the area, contributing to population growth.

With these various factors at play, San Diego is considered a 'city people want to live in' not only for Koreans but for people from many countries.

Looking at housing prices, La Jolla is one of the wealthiest areas in San Diego, known for its beautiful beaches and concentration of luxury homes. Single-family homes with 4-5 bedrooms are priced between $4 million and $12 million. Mission Hills is a quiet, family-oriented area where 3-4 bedroom single-family homes range from $1.5 million to $3 million. North Park is popular among young professionals, with a vibrant atmosphere filled with cafes and restaurants. Homes in this area, based on 2-3 bedrooms, are priced around $900,000 to $1.8 million.

Overall, while the housing market in San Diego shows significant price differences based on location, type, size, and age of the property, it has maintained a steady upward trend.

Thus, the saying 'it's a great city to live in, but finding a home is not easy' has emerged. San Diego is now considered one of the cities with high housing prices globally.