Excessive Sauna Use Can Actually Be Dangerous for Your Health - Riverside - 1

"Ah, it feels so refreshing!"

This is a phrase often heard from elderly people sitting back in sauna chairs.

It's amusing to hear, but as you age, you start to understand it.

Once the sweat starts pouring, you really feel your body lighten up. It's no wonder many people become addicted to the sauna experience.

However, the problem arises when people get too caught up in this 'refreshing feeling' and push themselves harder than they should.

There are those who endure for 30 or 40 minutes with a towel wrapped around them. Their faces are already as red as tomatoes, yet they think they are in training.

In reality, staying in the sauna for a long time isn't necessarily good. The key is to give your body a suitable amount of stress and then recover from it.

Comparing this to exercise makes it easier to understand. What happens if a beginner tries to bench press 200 pounds right away?

At first, just being in there for 5 to 10 minutes is enough. Honestly, when you first enter, even 5 minutes feels long.

When you start to sweat and think, 'Oh, it's hot,' that's actually the right time to leave.

Once you get used to it, you can gradually increase to 10 or 15 minutes, but trying to endure for 30 minutes from the start is just stubbornness.

Ultimately, the sauna is not about "how long you can endure" but rather "how consistently you go."

It's much better to go in frequently for 10 to 20 minutes than to endure for an hour once a week.

Your body will adapt, thinking, "Oh, I'm back in the sauna, I'm getting used to it now."

So, the saying from the elderly is half right and half wrong. "It feels refreshing to sweat it out." That's true.

But that 'sweating it out' doesn't mean to burn yourself like grilling meat. It needs to be done just right to be enjoyable.

The conclusion is that those who leave when they start to feel good are the experts, while those who endure until they feel dizzy are just beginners with strong willpower.

Information on Korean Spa Businesses in the US

The Korean spa business in the US is not just a simple bathing service. It's almost like a "mini resort."

The basic structure starts with an entrance fee, but the real money is made inside.

The entrance fee usually serves as a 'bait' to attract customers, while the actual revenue comes from food, massages, scrubbing services, and memberships.

Why does this work? The wellness industry in the US is continuously growing.

The spa industry alone is expected to grow to about $22.5 billion by 2024.

This structure allows Korean-style spas to thrive. They position themselves not just as a place to wash but as a "space to spend the day."

In fact, the spas that have entered the US include saunas, hot baths, restaurants, and relaxation areas to extend the time customers spend there.

Looking at the revenue structure, it becomes more realistic. Regular spas can generate annual revenues of about $500,000 to $1 million, and if well managed, they can have a profit margin of 10% to 25%.

However, the initial investment costs are significant. Basic spas require at least $250,000 to $500,000, and if you want to scale up, it can exceed $1 million.

Ultimately, this business is a battle of "equipment" versus "turnover + length of stay + additional sales."

You need to design a structure that encourages customers to spend more the longer they stay. Conversely, if there are no customers, it leads to immediate losses.

Therefore, location is almost everything. The reason successful cases have emerged first in areas with high Korean populations like LA, New York, and New Jersey is because of this.