When talking about SNL Korea, everyone has slightly different memories of the show.

Some people recall the early days on tvN, while others think of the recent version that started again on Coupang.

This program has not just shone briefly; it seems to have survived by changing its form over the years.

It originally started by adopting the format of America's Saturday Night Live.

Live broadcasts, political satire, edgy parodies, and skits where actors throw themselves into the performance were uncommon in Korean entertainment.

So, in the beginning, there were many scenes that made people wonder, "Can this even be aired?" and that actually became a topic of discussion, allowing it to quickly establish itself.

Then there was a gap for a while, and it was revived on Coupang Play.

The key point here is why Coupang continues to support this. SNL is content specialized in generating buzz.

Even if just one segment goes viral, it spreads quickly on social media, gets consumed as clips, and expands into memes.

From Coupang's perspective, it serves as "bait content" to attract viewers.

Unlike dramas that require long viewing times, it can entice subscriptions through short moments.

Another point is that SNL is cost-effective in relation to production expenses.

Of course, there are costs for sets and actor salaries, but it doesn't involve the hundreds of millions that large dramas do.

Instead, the buzz generated is often worth much more. Therefore, from the platform's standpoint, it's a card they have no reason to discard.

Especially in today's competitive OTT landscape, content that can make someone click at least once is crucial.

This time, Tak Jae-hoon plays the role of a '30-year-older boyfriend' in a skit with crew member Ji-yeon, and the humor is present from start to finish.

Watching SNL Korea these days, it definitely feels like they are aiming to be "shorter and stronger" in their humor compared to before.

Rather than long narratives, they focus on delivering laughs through a single scene or setup.

This seems to align with the current era, as people prefer to watch short clips and share them immediately.

In conclusion, SNL Korea appears to be more than just a simple comedy program; it seems to be content that continuously adapts to the flow of the times.

And the reason Coupang maintains this is due to the buzz generated relative to costs and the effect of attracting users to the platform. It is one of the few contents that can capture both of these aspects simultaneously.