This year, Amazon Prime Day has returned as expected.

I opened the app wondering what would be on sale this time, but... what a surprise.

This is not Prime Day, it's just Prime 'data waste'.

I love tech and I'm a typical online shopper who keeps an eye on household items. However, this year's Prime Day was truly disappointing.

First, the discounted items were seriously lacking. In the past, there was always at least one item that made me think, "Wow, this is really cheap!" but this time, nothing caught my eye.

The 65-inch TV I've been eyeing was the same price as it was three months ago.

Noise-canceling earbuds? They are cheaper elsewhere. I started to doubt if this was really a Prime exclusive sale.

The prices were also an issue. In previous years, some products had significantly lower prices during Prime Day, but this year, too many items were listed at absurdly high prices.

For example, there was an electric shaver I was considering, which was originally $119 but was advertised as $99.99.

However, I saw that product at Walmart last month for $98. What kind of Prime deal is this?

There were more astonishing items I saw during this year's Prime Day.

A Samsonite luggage set, originally priced at $619, was said to be on sale for $310.

However, such bags can commonly be found for $150-$220 elsewhere.

Even Temu, which imports directly from China, has similar products for $120 with a $6 shipping fee.

What was even more absurd was that this year, competitors followed suit.

Walmart, Target, Best Buy, eBay, and even Temu were all running "Prime Day special discounts".

It felt less like a competition and more like, "Just let us join in too!"

As a result, while consumers like me had more options, I was left unsure about what to buy.

The discount war among online platforms has intensified, but consumer satisfaction seems to have decreased.

It feels like there's not much price difference and nothing that makes me think, "I absolutely need to buy this!" haha.

News has also emerged about disappointing performance and slowed revenue growth for the Prime Day market.

It seems that people are thinking similarly. Now, Prime Day feels less like a special sale and more like a routine event that comes around every year.

It's like opening the menu for today's special dish and finding the same old kimchi fried rice every time.

Now, instead of looking forward to Prime Day, I find myself resigning to the fact that it will just pass by again this year...

Of course, Amazon might set up something amazing in the future to change the atmosphere, but... if that's the case, they should at least lower expectations.

Amazon, let's really have a proper feast next year. Even if it means taking a loss, bring out some hot products.