It has already been over 5 years since I became a U.S. government employee living in the DC area.

Every morning, passing by the White House makes me feel like I am working for the U.S. government, but when I return home, I am just an ordinary guy.

My days are filled with piles of documents to review and meetings, but interesting or strange news always comes from Korea.

This time, it was about Korean Air. Korean Air completed its merger with Asiana and changed its logo as if to declare a new beginning.

To be honest, I don't have a particularly deep connection with Korean Air.

When I go to Korea every 4 to 5 years, it's just a decent airline that serves good food and has friendly flight attendants.

However, the logo change made me tilt my head in confusion as soon as I saw it.

Looking at the new logo, I can only think that it's a logo just for the sake of changing the logo.

It seems like they changed the color to a solid tone and simplified the Taeguk mark that was previously visible, but honestly, the old logo looks fresher.

To declare that they will "open a new era" with this, I can only laugh.

People's reactions online are generally lukewarm. There are many comments saying, "They just wasted money for no reason."

Isn't there something else Korean Air really needs to fix? Like mileage...

Since the merger with Asiana, trying to book with mileage has always been blocked, and it's hard to get the desired schedule.

Moreover, seat upgrades are almost like winning the lottery.

Changing the logo won't make customers feel, "Oh, now I can book with mileage easily..."

Why are they spending money to change the logo and repaint so many planes at this timing?

In my view, one of the traps companies often fall into is this 'superficiality'.

It's an attempt to change only what is visible while not addressing fundamental issues like service improvement or customer satisfaction.

Korean Air is not the only one.

Google also faced backlash for changing its logo font for no reason, and local shops often just change their signs to look flashy while the food tastes the same.

Corporate blunders are similar everywhere, just on different scales.

In fact, seeing news like this makes me think, "How pathetic," but soon my heart softens.

After all, a company is just a gathering of people, and they can make poor judgments at times.

The problem is that for a company like Korean Air, which carries the national brand, such mistakes hit harder.

I hope that planes flying with the Taeguk mark on the world stage don't come across as a "company playing with logos."

Personally, I have no major complaints. As long as I get good food and decent service when I go to Korea, I'm satisfied.

However, I hope that one day booking with mileage becomes easier and that I can feel real innovation in service.

That's the real change that moves customers' hearts.

In the end, this logo change will probably not be remembered for long.

The next time I book a flight to Korea, I will probably open the Korean Air app again and think, "As long as the food is good and the crew is friendly, that's enough," while making my reservation.

In fact, for ordinary customers like us, it's just a matter of chuckling at this happening and saying, "Here we go again."