Now when I talk to my American friends, they say, "Of course, I know kimchi; it's healthy and a uniquely flavored salad."

However, kimchi is now evolving into a superfood on the tables of the world.

Why, you ask? Because kimchi contains not just simple fermentation but also components like fructooligosaccharides, the king of prebiotics.

The name is complicated, but its function is simple.

It cares for gut health, boosts immunity, and aids digestion, truly a health guardian.

Recently, as the wellness trend has gained momentum, interest in kimchi has exploded.

What's amazing is that this kimchi has reached the Middle East and Southeast Asia.

In Islamic cultures, there are food standards called halal, so they don't just eat anything.

However, kimchi has even obtained halal certification and made its way onto the global stage.

Halal kimchi factories? They exist. Some small and medium-sized enterprises in Korea are getting certified and exporting, bringing kimchi to Middle Eastern tables.

In short, it means that Islamic countries are also joining the global expansion of spicy and tangy Korean cuisine.

So how can we increase kimchi exports?

The strategy companies are using these days is localization.

Simply put, it's about "let's create something new that suits local tastes!" In the U.S., non-spicy kimchi is popular, while in Europe, vegan kimchi is gaining strength.

Especially in places like LA or New York in the U.S., and Germany or the UK, there is a strong strategy to establish local kimchi factories.

This reduces tariffs, saves on transportation costs, and most importantly, adds freshness with the image of "kimchi made right here."

Ultimately, kimchi is now deeply entering the guts of people around the world.

Koreans are now at a point where they can proudly say, "Our kimchi has grown..." when they see it on supermarket shelves.

These days, kimchi packaged products are commonly seen in refrigerated displays in American markets.

Now, confidently (or secretly) say to yourself, "Do you know Kimchi?"