'Texas Pride' is, quite literally, the state identity that boldly declares, "I am a Texan!"

Texas has a population of over 30 million and serves as a hub for the U.S. economy and transportation, establishing itself as an economic and geographical center in various fields. To the east, major ports, including Houston, are located along the Atlantic, and numerous airports in Texas operate as key hubs. Notably, the Dallas/Fort Worth International Airport is widely recognized as the second largest airport in the world.

The robust economy of Texas is reflected in its purchasing power, making it the state with the highest number of shopping malls per capita in the U.S. With a wealthy economic base, Texas has cultivated a rich cultural and social landscape, showing a steady population increase that continues to narrow the gap with California, the most populous state.

Among the 50 states in the U.S., Texas's distinctive pride has solidified into a strong 'brand.'

Roots — The Narrative of Independence
During the period of the 'Republic of Texas' from 1836 to 1845, stories like the Battle of the Alamo and the phrase "Remember the Alamo!" instilled a special consciousness of "We were once a nation." The single star on the state flag ('Lone Star') symbolizes that memory.

Nurturing — Learning in Schools and Taking Oaths
Texas History is a required subject for 4th and 7th graders in public schools. Every day during morning assembly, students pledge allegiance to both the American flag and the Texas flag. This way, the identity of being a 'Texan' becomes a part of their daily habits from a young age.

Everyday Life — "Everything is bigger in Texas"
With the second largest area in the U.S., Texas boasts vast ranches, oil fields, tech hubs, and space centers. The 'big and bold' reality has solidified into a slogan, and merchandise like Texas-shaped steak plates and state map towels are abundant.

Cultural Code — "Don't Mess with Texas"
Originally a slogan from an anti-littering campaign in the 1980s, it is now used as an official slogan symbolizing determination and unity. It can be seen on T-shirts, license plates, and tattoos, making it noticeable everywhere.

Social Psychology — 'Texans' Are More Important People
According to a study by UT Austin, many residents feel, "I am a Texan before I am an American." In fact, 8 out of 10 (82%) native Texans do not leave the state as adults. This reflects a combination of 'opportunities to stay' and 'meaningful belonging.'

Texas pride is a lifestyle pride built over many years, shaped by its history as an independent nation, education, vast scale, popular slogans, and regional belonging. This is why it's often joked that for Texans, instead of asking "Where y'all from?" it's more natural to ask "What part of Texas?"