'Texas Pride' is, quite literally, the state identity that boldly declares, "I am a Texan!"

Texas has a population of over 30 million and serves as a hub for the U.S. economy and transportation, establishing itself as an economic and geographical center in various fields. To the east, ports including Houston are significantly located through the Atlantic, and numerous airports in Texas operate as major hubs. Notably, the Dallas Fort Worth International Airport is widely recognized as the second largest airport in the world.

The robust economy of Texas is reflected in its purchasing power, being the state with the highest number of shopping malls per capita in the U.S. Based on its affluent economy, it enriches culture and society, showing a steady increase in population, thus narrowing the gap with California, the most populous state.

Among the 50 states in the U.S., Texas's prominent pride has solidified like a strong 'brand.'

Roots — The Narrative of Independence
During the period of the 'Republic of Texas' from 1836 to 1845, stories like the Battle of the Alamo and the phrase "Remember the Alamo!" instilled a special consciousness of "We were once a nation." The single star on the state flag ('Lone Star') symbolizes that memory.

Nurturing — Learning in Schools and Taking Oaths
Texas History is a required subject for 4th and 7th graders in public schools. During daily assemblies, students pledge allegiance to both the American flag and the Texas flag. Thus, from childhood, the identity of being a 'Texan' becomes a part of their lifestyle.

Everyday Life — "Everything is bigger in Texas"
With the second largest area in the U.S., vast ranches, oil, tech hubs, and space centers, the 'big and bold' reality has solidified into a slogan, and merchandise like Texas-shaped steak plates and state map towels flood the market.

Cultural Code — "Don't Mess with Texas"
Originally a slogan from an anti-littering campaign in the 1980s, it is now used as an official slogan symbolizing determination and unity. It can be seen on T-shirts, license plates, and tattoos everywhere.

Social Psychology — 'Texans' are More Important People
According to a study by UT Austin, many residents feel, "I am a Texan before I am an American." In fact, 8 out of 10 (82%) native Texans do not leave the state as adults. This is the result of a combination of 'opportunities to stay' and 'meaningful belonging.'

Texas pride is a lifestyle pride built over many years from the history of being an independent nation, school education, vast scale, popular slogans, and regional belonging. Thus, it is often joked that for Texans, instead of asking "Where y'all from?" it feels more natural to ask "What part of Texas?"