When you first visit Hollywood, it can feel a bit surprising. On screen, it always appears as a glamorous and grand city of dreams, but the actual streets are more realistic than you might expect. Yet, strangely, as you walk there, you can feel the air saying, 'Ah, this is the center of global entertainment.' This is because the name Hollywood itself is a brand.

Hollywood originally started as a small independent city in 1903. Real estate developer Harvey Wilcox and his wife, Daeida, named the area 'Hollywood' as they developed it. At that time, it was a quiet residential area with no connection to the film industry. However, after it was annexed by Los Angeles in 1910, the city's foundation expanded, changing its fate.

By the 1910s, filmmakers began to gather here one by one. The reason was simple: year-round sunny weather, diverse natural scenery, and ample filming space. There was also the goal of avoiding patent lawsuits and regulations from the East Coast in New York. As small production companies moved in and studios were established, Hollywood quickly became the center of the film industry.

The Hollywood sign, erected in 1923, was originally an advertisement for a real estate development called 'Hollywoodland.' However, over time, this massive sign became a symbol of the film industry and is now an iconic landmark recognized worldwide. Hollywood is no longer just a place name; it has become a word that signifies dreams and success.

The 1930s are often referred to as Hollywood's golden age. Major studios like MGM, Warner Brothers, and Paramount thrived, producing numerous stars and masterpieces. During this time, the 'star system' was established, and the film industry operated like a massive factory. Most of what we know as Hollywood culture was formed during this period.

Today, Hollywood is both a production hub and a tourist destination. The most famous site is undoubtedly the Hollywood Walk of Fame. Over 2,700 stars are embedded in the sidewalk, featuring names from not just film, but also music, TV, and radio. Tourists enjoy the fun of finding and taking photos with the stars of their favorite celebrities.

Another must-visit location is the TCL Chinese Theatre. Opened in 1927, the plaza in front of this theater features the handprints and footprints of numerous actors set in concrete. This place, where movie premieres and various events are held, remains an iconic location in Hollywood.

And the sign above the Hollywood Hills is still the most popular photo spot. Many people hike the trails after visiting Griffith Park or the observatory to get a close view of the sign. The view overlooking the entire city adds to the unique atmosphere of Hollywood.

These days, much of film production has spread to other regions or overseas, but Hollywood's symbolism remains strong. This place is not just a location for making movies; it is a space where people around the world dream. The story of a small real estate development project evolving into a global cultural center in just 100 years is what makes Hollywood feel special, due to its history and significance.