To be honest, before I moved to San Antonio, I had two images of this city. One was the Alamo, and the other was the River Walk. Most people first encounter the image of a city through movies or dramas, and certain works have strongly imprinted the impression of San Antonio.

Films related to the Alamo have formed the oldest cultural image of San Antonio. The 1960 film The Alamo, directed and starred by John Wayne, introduced the historical identity of this city to the world as a symbol of Texas independence. After this film, the Alamo became not just a historical site but an icon of the Texas spirit. The 2004 remake of The Alamo also reinforced the city's image in the same context. This image continues to be a key element in San Antonio's tourism marketing today.

Miss Congeniality (2000) is a film that popularized the modern image of San Antonio's River Walk. Starring Sandra Bullock, this comedy is set against the backdrop of a beauty pageant in San Antonio, frequently showcasing the River Walk and downtown hotels. There are evaluations that after this film, San Antonio's River Walk became more widely known as a tourist destination. Robert Rodriguez's Spy Kids series portrayed San Antonio as a city of spy action and family adventure. Actual San Antonio landmarks were utilized in the films, forming a friendly and active image of the city.

In the realm of TV dramas, The Walking Dead was filmed in Texas, and various Western dramas set in Texas have utilized San Antonio's outdoor environment. In terms of historical content, documentaries covering the Battle of the Alamo or Texas independence have been consistently produced by channels like the History Channel, strengthening the image of San Antonio as a historical city. From a sports perspective, ESPN documentaries about the NBA San Antonio Spurs, especially those covering the dynasty era of Tim Duncan and coach Gregg Popovich, have imprinted the image of San Antonio as a 'small but mighty city' through the Spurs. Food documentaries focusing on immigrant culture and Tex-Mex cuisine have also contributed to introducing San Antonio's multicultural identity to the public.