These days, when you look at social media, you can feel that cooking content has established itself as complete 'entertainment' beyond just sharing recipes. Among them, the standout figure is Susi Vidal.

She is a food creator gaining explosive popularity on TikTok and Instagram with her hilariously named series "OnlyPans." The name itself is playful. In fact, "OnlyPans" is a witty twist on the adult subscription platform 'OnlyFans.'

Susi was originally a nursing student, but during the pandemic, she started live streaming on social media to ease her frustrations, and at the request of viewers, she began posting cooking videos. What started as a fun hobby turned into an explosive response. Thus began the now-famous "OnlyPans" series.

During the pandemic, when people around the world were cooking at home and discovering their culinary skills, Susi's content perfectly matched that vibe. She doesn't take cooking too seriously, mixing in comic elements and a touch of risqué humor, all delivered with a lively and quick editing style. Thanks to this, people were not just watching cooking but were drawn into the 'energy of the cook.'

She first gained significant attention with a short video saying, "I've never liked store-bought pesto." It may sound trivial, but this video became a massive meme on TikTok. Countless users stitched her words, sharing their own versions of 'things they dislike,' creating a new trend. Since then, Susi has become not just a cooking vlogger but a 'TikTok phenomenon.'

However, she is not just recognized for her humor. Her videos contain realistic recipes that anyone can follow. Susi does not pretend to be a perfect chef. Instead, she conveys the message that "it's okay to make cooking mistakes." Notable recipes include stuffed artichokes, chicken parmesan sandwiches, chocolate chip cookies, and crème brûlée. They are simple yet delicious and visually appealing dishes.

Her presence on social media is significant. She is active on TikTok and Instagram under the handle @susi.vidal, and you can also find her videos on YouTube. Each video radiates humor and warm energy, making it feel like you're watching a friend playfully cooking in the kitchen. Additionally, she runs a podcast called 'Before the Hangover,' where she engages in free-spirited and funny conversations with her friend Randall.

In 2023, she moved to Detroit and appeared in a local news interview, being introduced as a "pandemic generation influencer success story," and in 2024, she collaborated with GoPro to feature in a promotional video titled "OnlyPans POV." Thanks to its unique perspective capturing cooking scenes from a fan's viewpoint, it became a hot topic once again. Looking at this, she is not just a social media chef but someone who has created her own brand by combining cooking and humor.

These days, social media is overflowing with countless cooking contents, but Susi Vidal's charm lies in her unpretentious attitude and genuine sense of humor. She says it's okay not to be perfect. It's fun to fail, and mistakes can be turned into laughter.

Susi Vidal is not just someone who shows cooking; she shows how to enjoy life through cooking. Even with over a million followers, she earns around $40,000 to $50,000 a month, making a significant financial success.