Apartment, apartment... This song will still be on the radio in 2025

The song released last year, Rosé & Bruno Mars' ⟨APT.⟩, was a symbolic hit beyond just a simple collaboration.

It's a song where Rosé's uniquely emotional voice blends well with Bruno Mars' groovy style.

The intertwining voices of the two in the chorus,

"Apartment, apartment..."

At first, I thought, "Huh? Is that it?" but the more it repeats, the more addictive it becomes.

Last year's chart performance was no joke. As of November, it topped the iTunes, Spotify, and YouTube global charts.

Spotify's cumulative streams reached 183.36 million, and YouTube surpassed 250 million.

Interestingly, this song ranked first in various countries including Indonesia, the Philippines, Australia, Taiwan, Japan, Canada, Thailand, and Vietnam.

At this point, it's truly world-class.

And it was already reported that Rosé earned about ten million dollars (1.37 billion won) in just two weeks with ⟨APT.⟩.

In my opinion, the cumulative earnings from APT since last year will be at least 60-70 million dollars or more. Additional earnings from commercials or performances are hard to estimate.

Of course, this revenue won't all go to Rosé personally, but will be distributed among the artists, lyricists, composers, production companies, and management... taxes need to be paid too, haha.

Even if she's not at the level of Michael Jackson or Britney Spears, being able to earn as much as they did from a single song is impressive.

In fact, the emergence of such a hit song clearly indicates the high value of Rosé's 'BLACKPINK' brand and collaboration.

I heard that the cost to produce this song was around 1.2 million dollars, so all the related parties from the artist to the producer company hit the jackpot.

However, this song's success cannot be simply explained as just a 'well-made collaboration.'

Perhaps this song encapsulates the emotions, rhythms, and nostalgia of our generation.

And within that melody flows Bruno Mars' unique R&B sensibility.

It's a way of expressing emotions without suppressing them, but rather elevating them.

Rosé's voice adds a touch of emotion to that, and it fits strangely well.

Of course, no one will give me such a place,

but that's okay.

As long as this song doesn't leave my mind,

I'm still singing "Apartment, apartment~" alone at my little party in my heart.

With Rosé and Bruno Mars.